PRF Maxum

SKU: 1037
Supply: 150 grams Powder
Suggested Serving: 1 Heaping Scoop / Day
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Purple rice flour is a superfood derived from special strains of purple rice, grown in the beautiful Siam Valley in Thailand. These special strains contain unique polysaccharide peptides and a high concentration of anthocyanins, which accounts for its rich color and its numerous physiological benefits.

In ancient Asian countries this nutritionally amazing super grain, also referred to as Forbidden Rice, was off limits to the general public and reserved only for the Emperor’s family to ensure their health and longevity. Loaded with remarkable health benefits, this special strain of purple rice is now available to you in PRF Maxum™ only from Healthy Habits®.*

Purple rice is heirloom rice packed with extraordinary nutrients and beneficial properties. Its color, which comes from the presence of phytonutrients such as anthocyanins, is the key to its benefits. Despite the wide range of rice varieties in existence around the world, there are very few that are as potent and longevity-enhancing as purple rice. This whole rice contains higher protein than other varieties of rice delivering up to 8.5 grams of protein per 100 grams of rice.

PRF Maxum™ is a truly unique and highly functional superfood delivering super-absorbable cell nourishment providing:

  • All 9 Essential Amino Acids. PRF Maxum™ is a complete protein.*
  • All 7 Essential Fatty Acids necessary for vital cellular functions.*
  • All 8 Essential Glyconutrients: superior quality polysaccharide peptides.*
  • A wealth of vitamins and minerals for natural health and vitality.*

It isn’t enough to just grow, harvest and eat the purple rice. It is necessary to process it into flour by using micronization. Doing so makes it possible to create a purple rice molecule that has two important properties:

  • Quick absorption: When ingested it is quickly absorbed into the bloodstream, and from there immediately to the cells.
  • Low Molecular Weight: Due to its low molecular weight and high biochemical compatibility with the cell membranes it easily penetrates natural barriers going quickly from the bloodstream to the cerebral spinal fluid.*


Purple rice flour nourishes cell mitochondria with the polysaccharide peptides they need to generate energy, which is crucial for a cell.* When being regularly nourished with polysaccharide peptides, mitochondria are able to absorb glucose and convert it to energy. Purple rice flour provides powerful anti-oxidant protection from the high quantities of anthocyanins which help the mitochondria detox free radicals, keeping the cells healthy. Anthocyanins are known for protecting the plant foods which contain them against the damaging effects of UV radiation from the sun and external aggressors. The potent antioxidant activity of the anthocyanins in purple rice switches on genes that control the production of cell-protective agents.*

Reported benefits

  • Supports healthy immune system*
  • Supports healthy mild stress response*
  • Increased energy*
  • Supports healthy memory and cognition*
  • Supports healthy free radicals neutralization*
  • Supports healthy digestion and elimination function*
  • Supports healthy hormone function*

Healthy Habits® PRF Maxum™: There aren’t many sources of quality purple rice flour, especially at a decent price, but Healthy Habits® delivers the best value for the money. Bringing the PRF Maxum™ ingredient to you all the way from Asia has been quite a project but it is very much worth it.



  1. Rating by Joy on January 9, 2019 :

    “My wife absolutely loves the PRF Maxum! It helps her joints and also helps her with sleeping. We’re very impressed with this great product.” –Edward, MN

  2. Rating by Joy on January 9, 2019 :

    “After using the PRF Maxum I couldn’t be happier! My hair looks golden again and my skin looks soft and youthful. Everyone I know continues to comment on how great I look. I was completely shocked; this is a great product!” –Joan, AZ

  3. Rating by Joy on January 9, 2019 :

    “PRF Maxum gives me more energy and I sleep better. Friends guess my age 20 years younger than I am. Your Healthy Habits® products are great.” –Ellen, PA

  4. Rating by Joy on January 9, 2019 :

    “I have been drinking cocktails for most of my life. After taking PRF Maxum for about 30 days I have lost my desire to consume alcohol. I am so grateful. I can’t believe how stupid I was all those years. I also save a lot of money and improved my health. I lost 20 pounds and feel great.” –Norman, NC

  5. Rating by Joy on January 9, 2019 :

    “After taking PRF Maxum I feel so much better and have a better sense of well-being. I want to order more today.” –Bevely, NM

  6. Rating by Joy on January 9, 2019 :

    “I love PRF Maxum! It’s made me look and feel so much better. It also helped me with some gas problems that I used to have. I tell everyone about it.” –Juliet, NY

  7. Rating by Joy on January 9, 2019 :

    “PRF Maxum helped immediately with getting me regular (bowel movements). I’ve been taking this and it’s really helping me to feel great. It’s a cleaner and yet very gentle, it makes me feel wonderfully good. I feel that anyone who really cares about their health should use it.” –Aron, PA

  8. Rating by Joy on January 9, 2019 :

    “I couldn’t believe that just 20 minutes after my first does of PRF Maxum, I was feeling amazing! I’ve tried different products in the past but none that have made me feel so alive with so much energy. I feel 20 years younger! Even my daughter can’t believe it. She’s now taking it as well. Thank you Healthy Habits®.” –Alma, WA

  9. Rating by Joy on January 9, 2019 :

    “Since my husband has been taking PRF Maxum everyday he no longer needs his reading glasses.” –Rebecca, TN

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