PRF Maxum

SKU: 1037
Supply: 150 grams Powder
Suggested Serving: 1 Heaping Scoop
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Purple rice flour is a superfood derived from special strains of purple rice, grown in the beautiful Siam Valley in Thailand. These special strains contain unique polysaccharide peptides and a high concentration of anthocyanins, which accounts for its rich color and its numerous physiological benefits.

In ancient Asian countries this nutritionally amazing super grain, also referred to as Forbidden Rice, was off limits to the general public and reserved only for the Emperor’s family to ensure their health and longevity. Loaded with remarkable health benefits, this special strain of purple rice is now available to you in PRF Maxum™ only from Healthy Habits®.*

Purple rice is heirloom rice packed with extraordinary nutrients and beneficial properties. Its color, which comes from the presence of phytonutrients such as anthocyanins, is the key to its benefits. Despite the wide range of rice varieties in existence around the world, there are very few that are as potent and longevity-enhancing as purple rice. This whole rice contains higher protein than other varieties of rice delivering up to 8.5 grams of protein per 100 grams of rice.

PRF Maxum™ is a truly unique and highly functional superfood delivering super-absorbable cell nourishment providing:

  • All 9 Essential Amino Acids. PRF Maxum™ is a complete protein.*
  • All 7 Essential Fatty Acids necessary for vital cellular functions.*
  • All 8 Essential Glyconutrients: superior quality polysaccharide peptides.*
  • A wealth of vitamins and minerals for natural health and vitality.*

It isn’t enough to just grow, harvest and eat the purple rice. It is necessary to process it into flour by using micronization. Doing so makes it possible to create a purple rice molecule that has two important properties:

  • Quick absorption: When ingested it is quickly absorbed into the bloodstream, and from there immediately to the cells.
  • Low Molecular Weight: Due to its low molecular weight and high biochemical compatibility with the cell membranes it easily penetrates natural barriers going quickly from the bloodstream to the cerebral spinal fluid.*


Purple rice flour nourishes cell mitochondria with the polysaccharide peptides they need to generate energy, which is crucial for a cell.* When being regularly nourished with polysaccharide peptides, mitochondria are able to absorb glucose and convert it to energy. Purple rice flour provides powerful anti-oxidant protection from the high quantities of anthocyanins which help the mitochondria detox free radicals, keeping the cells healthy. Anthocyanins are known for protecting the plant foods which contain them against the damaging effects of UV radiation from the sun and external aggressors. The potent antioxidant activity of the anthocyanins in purple rice switches on genes that control the production of cell-protective agents.*

Reported benefits

  • Supports healthy immune system*
  • Supports healthy mild stress response*
  • Increased energy*
  • Supports healthy memory and cognition*
  • Supports healthy free radicals neutralization*
  • Supports healthy digestion and elimination function*
  • Supports healthy hormone function*

Healthy Habits® PRF Maxum™: There aren’t many sources of quality purple rice flour, especially at a decent price, but Healthy Habits® delivers the best value for the money. Bringing the PRF Maxum™ ingredient to you all the way from Asia has been quite a project but it is very much worth it.


Healthy Habits® has been serving our customers for about 2 decades now and we take great care to deliver only the safest and most effective ingredients in the ‘clinically studied’ doses for all of our supplements.  Try it and if you don’t love it – you can simply call us to take advantage of our 365 Day Satisfaction Guarantee.




  1. Rating by Joy on January 9, 2019 :

    “My wife absolutely loves the PRF Maxum! It helps her joints and also helps her with sleeping. We’re very impressed with this great product.” –Edward, MN

  2. Rating by Joy on January 9, 2019 :

    “After using the PRF Maxum I couldn’t be happier! My hair looks golden again and my skin looks soft and youthful. Everyone I know continues to comment on how great I look. I was completely shocked; this is a great product!” –Joan, AZ

  3. Rating by Joy on January 9, 2019 :

    “PRF Maxum gives me more energy and I sleep better. Friends guess my age 20 years younger than I am. Your Healthy Habits® products are great.” –Ellen, PA

  4. Rating by Joy on January 9, 2019 :

    “I have been drinking cocktails for most of my life. After taking PRF Maxum for about 30 days I have lost my desire to consume alcohol. I am so grateful. I can’t believe how stupid I was all those years. I also save a lot of money and improved my health. I lost 20 pounds and feel great.” –Norman, NC

  5. Rating by Joy on January 9, 2019 :

    “After taking PRF Maxum I feel so much better and have a better sense of well-being. I want to order more today.” –Bevely, NM

  6. Rating by Joy on January 9, 2019 :

    “I love PRF Maxum! It’s made me look and feel so much better. It also helped me with some gas problems that I used to have. I tell everyone about it.” –Juliet, NY

  7. Rating by Joy on January 9, 2019 :

    “PRF Maxum helped immediately with getting me regular (bowel movements). I’ve been taking this and it’s really helping me to feel great. It’s a cleaner and yet very gentle, it makes me feel wonderfully good. I feel that anyone who really cares about their health should use it.” –Aron, PA

  8. Rating by Joy on January 9, 2019 :

    “I couldn’t believe that just 20 minutes after my first does of PRF Maxum, I was feeling amazing! I’ve tried different products in the past but none that have made me feel so alive with so much energy. I feel 20 years younger! Even my daughter can’t believe it. She’s now taking it as well. Thank you Healthy Habits®.” –Alma, WA

  9. Rating by Joy on January 9, 2019 :

    “Since my husband has been taking PRF Maxum everyday he no longer needs his reading glasses.” –Rebecca, TN

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PRF Maxum Q & A

Q: I was introduced to PSP (Polysaccharide Peptide) some years ago through Cyberwize. Later someone told me that Exnzacta PXP was better. But an allergy doctor said it tested toxic. Is PRF MAXUM the same product as Exzacta? Or is it “cleaner”? It is certainly more reasonable!
A: I cannot speak for other companies. I can tell you that Healthy Habits® go to extreme lengths to purity test each ingredient, identity test each ingredient and also test each ingredient for presence of heavy metals. No one does more testing of ingredients, before production and after production than Healthy Habits®. There is NO question regarding whether or not PRF MAXUM is “clean.” There is also no question about how well it works, but that is a matter that the user has to experience to believe it.

Q: Can you tell me more specifically what is contained in the “colloidal minerals” which are listed as an ingredient in the product?
A: The colloidal minerals are called MINEREX®.

MINEREX® is a GRAS affirmed, freeze-dried, powdered mineral product comprised of 75 hydrophilic plant-derived colloidal minerals. The use of MINEREX® minerals increases the nutritional value of dietary supplements, beverages and the effectiveness of various consumable and topical products such as lotions, cosmetics and hair products.*

MINEREX® minerals are the purest form of Mother Nature and completely different than the typical metallic minerals found in most dietary supplements and topical products. It is certified Kosher and has a negative Zeta potential (electrical charge) that is known to be the most beneficial for anything consumable or absorbable. MINEREX® is sold in 40 countries and has an 80-year track record of potency and purity. It is packaged under GMP (FDA) compliant standards.*

It is more expensive for us to use MINEREX® instead of many alternatives, but Healthy Habits® always puts quality before increased profits. The winner is YOU!*

Q: I had a question on the Purple Rice Flour (PRF Maxum). First month was great. Then it seemed to constipate me really bad. So I stopped. Maybe need to lower my amount? Is this common?
A: Did the summer hit about the same time? Are you more physically active and have not increased your water intake? It could very well be that you are not consuming enough pure water for your body weight. Use the specific gravity tab on the Purification Test Strips to tell you if you are consuming enough water. Keep it no higher than 1.010 and you should be fine. My bet is that there isn’t enough fluid moving through your system. The PRF Maxum will absorb additional fluids.*

Q: The purple rice flour (PRF Maxum) is from what country?
A: Depending upon availability it comes from either Thailand or China. No matter what the source, upon arrival it is quarantined and tested for identity, toxins, heavy metals and microbiologicals prior to manufacturing and tested again after packaging. It is packaged in a Certified cGMP facility that meets the strict FDA standards now imposed upon our industry. Whenever possible it is also non-GMO but we do not mention this on the label.*

Q: Is the purple rice flour organically grown?

A: No, PRF Maxum is not technically organic according to US standards. However, it is grown without the use of chemicals. US Certified Organic standards apply only to US grown crops because there is no way to certify a crop in another country. The purple rice four comes from Thailand. We always test raw materials for quality and purity, and only sell products that meet our exacting standards.